Beginning in 2012, OW! focused on celebrity/entertainment media relations and red carpet management for the WSJ. Magazine Innovator Awards in coordination with the internal communications team. The goal being to drive the brand’s visibility in that vertical. In 2013, we became the overall external media relations agency for the event property and, work with the event team on honoree / presenter coordination. Our efforts jointly garnered impressions in excess of 185,000,000 in 2013 and 1.9 billion in 2014.