The online platform Lone Signal gave OW! the unprecedented challenge of prepping the science, tech and consumer media for the launch of the first continuous mass METI experiment in human history. This was a unique and original story with an internationally accredited science team attached. OW! strategized and executed all aspects of the media strategy, and Lone Signal garnered over 400,000,000 media impressions and 220,000 unique visitors to its site in the first 14 days of operations. They garnered positive coverage in key outlets including CNN.com, Fast Company, Space.com, Universe Today, The Verge, Discovery.com, Scientific American, WNBC, The New York Daily News and many others.

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